First Ever for Carrie Underwood
Staff Writer
2010-09-08
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“We are thrilled that someone as inspirational as Carrie has joined Olay,” said Joe Arcuri, Vice President for North America, Procter & Gamble Beauty. “Carrie epitomizes Olay’s mission to challenge possibilities and encourage a new generation of women to learn about skin care and make a noticeable impact on their skin’s appearance.”
“With her genuine beauty and girl-next-door likeability, Carrie is a natural fit and wonderful addition to the Olay family,” said Chris Heiert, Marketing Director, Olay. “Through all her success, Carrie remains grounded and connects with women everywhere using her powerful voice. She personifies the iconic image of the brand while representing the faces of the future.”
Carrie Underwood will be an Ambassador Olay . This young and talented singer will be seen in a different light to her fans.
“I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years,” Carrie said. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay’s inspiring campaign echoes my beliefs.”
With millions of fans worldwide, Carrie has achieved remarkable success since winning the fourth season of American Idol and releasing three critically-acclaimed albums since 2005. To date, she has sold more than 12 million albums and recently placed her 13th song at #1 on the charts. She is a five-time GRAMMY award winner, three-time Country Music Association and Academy of Country Music Female Vocalist winner, and the reigning two-time AMC Entertainer of the Year where she became the first female artist to win the prestigious award two years in a row. In 2008, she also became a member of the Grand Ole Opry.