JENNIFER LOPEZ AS FIRST-EVER GLOBAL AMBASSADOR
Staff Writer
2011-02-03
.bugnews.bloggieblog.com .
Jenny from the block has moved up in the world. Lopez's success has allowed her to become FIRST-EVER GLOBAL AMBASSADOR.
Professionally, the world knows her as a music icon, actress, designer, TV and music producer and philanthropist; personally she is a dedicated wife, mother, sister and friend. Jennifer Lopez, the ultimate modern goddess, is now the one and only Venus Goddess. As our first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which means feeling their most confident, powerful and beautiful, inside and out. Lopez – and her amazing legs – will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio, that includes TV and print advertising, public relations, digital, social media and in-store communications. The campaign also includes Jennifer’s exclusive remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.