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Pinterest for Marketing can it be done


Staff Writer


2012-05-29


.bugnews.bloggieblog.com .


According to the newest DigitalMarketer.com article, using Pinterest for marketing is like waving a magic wand over an entire social media strategy. The newest and fastest-growing website to hit the Net is adding a whole new dynamic to spreading a brand’s image. If a business has yet to realize the amazing traffic-driving potential of Pinterest, then Digital Marketer is going to show them some magic tricks.

The social web is undeniably becoming more visual, said the online article. Images and videos are dominating the general direction of the web, and having a graphic presence can help businesses on a lot of levels. A quality image-driven strategy is becoming one of the most important parts of a company’s marketing technique, the article said.

That’s exactly what Pinterest does; it forces a visual nature with its image collecting and pin board-style layout. The article said visual corporate identity doesn’t just mean a logo, but also typography, icons, photography, and ultimately, storytelling. “Pinterest for Marketers” explains how to execute such a strategy to move from engagement, to a site visit, to a prospect, and to a customer. It gives marketers Pinterest traffic tips that start working almost automatically, said the article.

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