Many people purchase products from various cable shopping Networks. Usually the customer is home alone, just bored or it is late at night. One can assume a lot of impulse buying is practiced. Mix this with a little wine and a ready to use credit card, you have the cable ready shopper. Well sometimes this is not enough for the shopping networks of cable. Research has found that some shopping networks send out a hidden signal. This signal makes people want to buy something. This signal stimulates the pleasure part of the brain and helps jump start the desire to buy a product