|
Zemira Jones “maybe the Idi Amin
of urban markets”
10/08/06
streetroachpics.com
To many of you, Baron Zemira Jones is a
new name in your mind. Streetroachpics.com will give you a brief
history of the this man and bring you up to date. Zemira Jones is a
high profile executive in the radio and entertainment industry. He
has a 25 year history in the industry and is well respected. He is
currently an employee of Radio One Inc. Baron Jones was born and
raised in the DC metro area. He grew up in southeast DC. Doing the
begging of the great migration of DC to surrounding counties. Zemira
family moved him to Prince Georges County. While Zemira was a young
lad , he was called freedom March by fellow students because of the
positions he took while in school. He later attend University of
Maryland joined the Iota frat and graduate with a Business Degree
although his family wanted him to graduate with an engineering
degree. The brief history facts were provided by
http://www.radioink.com/listingsEntry.asp?ID=421451&PT=industryqa.
Many of you may wonder why
streetroachpis.com put Idi Amin along with Zemira.
Streetroachpics.com is not forgiving Idi Amin for the crimes he has
commented but there is an understand that he too was victim of game
for which he did not have the education nor experience to play. In
Zemira case , he has the education and experience but some feel he
has lost his way. Before Zemira joined Radio One, he was a supportive
of deregulation of the Radio and TV industry according to Patrick
Elliot. Elliot feels that Zemria is a supporter of the GOP and their
long term agenda. One example of proof this is Zemria praise of Rush
Limbaugh ability to market products because of the structure of his
show but igorning the backers of his show. Zermira in many interviews
points out the growing spending power of African Americans and how
the major advertisers were not making as much as smaller or forgotten
target markets. Zermria is a big support of talk radio. Talk radio
fits the Limbaugh model and can be sold to advertisers for example
syndication or already known names that present ideas but not too
much change.
http://directmag.com/news/marketing_live_chicago_radio/index.html
The slaughter begins. Some have
accused Zermira of firing blacks in management and replacing the
blacks with his network of old friends from Chicago. Many my not
know that Zermira resigned from ABC Disney in 2004 and then he was
hired by Sneed a former executive of Radio One. Zermira recently has
been apart of a contract issues in Baltimore. A successful morning
show was changed because new top management feels it needs a more
happy go lucky feel to it's listeners instead of a community based
feel. Happy go lucky or black people have to be happy sells better to
advertisers. Streetroachpics.com understand that radio is afraid of
other new forms of media and Zermira maybe the brain behind the new
operations of things at Radio One. Please remember Zemira has
presented the thought in many interviews that the bottom line is what
counts most and everything eles must work around the mighty dollar.
http://www.baltimoresun.com/entertainment/tv/bal-to.radio05oct05,0,6251445.story?coll=bal-artslife-tv
| 